Alertsite Adds Business Transaction Monitoring

Shopping Cart Abandonment Decreases with New Monitoring Service

Boca Raton, FL - (April 15, 2002) - Losing customers from your web site due to problems with forms and credit card processing? Would you even know? AlertSite, the web monitoring service for the masses, today announced business transaction monitoring, examination of any web-based business process such as order forms and credit card processing. E-commerce sites that rely on business transactions can use this feature to prevent e-commerce abandonment resulting from transaction failures.

"We've applied the business transaction monitoring process to our on-line building valuation product, Residential Component Technologies. AlertSite automatically runs a test valuation every 15 minutes, records the time, archives the results, and sends us immediate e-mail notification of any malfunctions. That means that we're giving our clients the level of service they expect and deserve," said Dan Ayres, Vice President of Information Services at Marshall & Swift / Boeckh (MS/B), the worldwide provider of building cost data and estimating technology for the property and casualty insurance industry.

Any series of web forms or pages used to complete an online business process is considered a business transaction. Monitoring these transactions is particularly valuable for shopping carts that rely on embedded third party processes (such as credit cards) because the external processing is beyond a company's control. AlertSite customers can use this service to monitor and manage Service Level Agreements with those third-party processors. AlertSite monitors the response time for each segment of the process and reports back any discrepancies. Introductory pricing for business transaction monitoring runs $150 - $250 a month based on monitoring intervals.

"The World Wide Web is not just a collaboration of independent web pages. The integration of web pages with external companies makes business transaction monitoring especially critical for e-commerce sites," said Ken Gross, president and co-founder of AlertSite. "Many companies live with transaction problems because they are not even aware that failures are happening. AlertSite gives organizations the external tools and knowledge of potential problems while there is still time to fix them."

About Marshall & Swift / Boeckh

Marshall & Swift / Boeckh (MS/B), an employee owned organization with major funding from Boston Ventures, is recognized as a premier provider of local building cost information and estimating systems in the U.S. and Canada. MS/B provides resources to positively and measurably impact each client's profitability to enable them to better operate their business. MS/B has six offices throughout the United States and Canada. For additional information visit www.msbinfo.com

About AlertSite

AlertSite is the web monitoring service for the masses. It offers a range of features and prices to meet the needs of any company with a web presence. AlertSite monitoring plans are tailored to meet the needs of all companies from the information web site to the e-commerce site. Created by Boca Internet Technologies, Inc. in 1998, AlertSite services include Internet monitoring, performance measurement, diagnostic and consulting services to companies with E-commerce sites. They specialize in early problem detection, diagnosis and notification. AlertSite performs a staggering 10 million site checks/tests each month for some of the world's largest manufacturers, government agencies and ASPs. Customers include Honda UK, Gibson Guitar, Blue Martini, Cracker Barrel and Purina Mills. Monthly service runs $24.95 - $250.00 based on monitoring intervals and features. Additional services and features available. A free trial period is offered to new subscribers. For more information visit www.alertsite.com

CONTACT:
Mike Lizun
Gregory FCA
Main: 610-642-8253, ext. 113
Mobile: 610-585-7594
Mike@GregoryFCA.com